If you are a coffee shop owner or you are simply a barista, you will get to meet and deal with different kinds of coffee customers every day because they are simply coffee drinkers who go to grab drinks. There are coffee customers that will put you in a bad mood the minute they walk into the coffee shop while at the same time, other customers with contrasting characteristics can lift up your mood just by the way they talk to you.
How customers treat you does not matter though but how they behave towards them back is the key to attract them to your coffee to buy your drinks. That is why many coffee shops focus on only not the quality or taste of the drinks but also the good service that they can provide to the customers too.
Therefore, you need to identify and know how to treat them in accordance with their characteristics. Being able to observe and notice how your coffee customers behave is very crucial for it can help you to maximize their satisfaction every time they go to your coffee shop. Whether you can obtain them as your daily customer or lose them instantly revolves around how you can serve them by looking at what kind of person the customer is.
According to research, there are a lot of types of coffee customers you will meet but I will only bring 7 common types of coffee shop customers who you will inevitably meet at least once.
Have you ever noticed the coffee shop customers whom you always see holding books, kindle, or laptops and order a cup of coffee while holding those things?
This kind of coffee shop customer is obviously nerdy or workaholic. It is quite easy to spot this kind of customer. You can instantly point out since they will just go to the counter quietly and order their favorite cup of coffee or drink and go back to their table and start to work on their laptop or write down something on their notebooks.
This kind of coffee shop customer prefers going to a coffee shop because of one main reason. It is the design of your shop that creates the environment that boosts their work productivity more than when they stay at home. The environment does not only refer to the design but also the quiet atmosphere and the good service you provide to them.
As a matter of fact, we all acknowledge that coffee shops are known as a popular place for dating whether it is for couples who have been together for a long time or people who just have their first date there. Especially for people who are in the phase of getting to know each other, going to a coffee shop is the best and popular idea among not only young adults but also old people.
Dating at a coffee shop will allow people who go on dates to spend little money while at the same time, showcase their coolness or attraction by just ordering a matching latte or a cappuccino with love on it.
Not to mention how they can leave a strong first impression if their dates are coffee lovers. Thus, a coffee shop with a good atmosphere is surely an awesome stepping stone for daters.
I am sure that these kinds of customers are very common. So, you always encounter them at your café. You can immediately recognize them because first, they would look around whether there are any wifi passwords written somewhere next to the shop’s menu while ordering their coffees. Some might just ask you impatiently for the wifi password.
These kinds of customers include internet addicts, freelancers, and employees who need an internet connection to work on their electronic devices such as tablets, laptops, and so forth. Thus, the main purpose of going to the coffee shop for these customers is because their internet connection at home is not stable and as fast as the wifi at the coffee shops.
Furthermore, these kinds of customers are very sensitive especially when the wifi gets cut off for just a few minutes, they will make a fuss and get all anxious and ask you what the reason is. For example, especially during the period when they watch their favorite shows or just scroll their phone on social media platforms and then the wifi goes down.
Here comes another familiar group of customers whom you will inescapably make contact with. They are called the chatters. Just like the term implies, this kind of customer thinks of the local coffee shop as the best place to chat and enjoy talking with their friends.
Therefore, they usually spend their weekends out of the house at the coffee shop. They will bring a lot of topics to the table such as politics, sports, and just their lives in general.
All you need to expect from this kind of coffee shop customer is to see them sit and talk for hours while consuming their cups of coffee which they have ordered a few hours ago.
You will be put in awe every time the fashionistas walk into your coffee shops. Judging by their trends, they look like celebrities, don’t they?
The fact is they are just ordinary people who love to wear trendy clothes, classic black sunglasses, and shiny jewels on their bodies which make them look extremely stand out among the crowds.
However, they visit the coffee shop just for their daily dose of caffeine only before they start off with their work. Not to mention some of them might possess picky personalities too. This makes them absolutely picky with their coffee orders too, just like how they pick out the clothes with a style they wear on their bodies.
Giving out a few genuine compliments will not hurt, right? As it will not only make you become a good person as well as increase your business sales with a smart and nice marketing strategy effortlessly.
To begin, this is the most common coffee drinker I am sure you always meet and need to deal with at your shop. These customers cannot go on a day without a cup of coffee in their hands as they consume caffeine for their daily routine. If they are the regulars at your shop, you either see them walking in the shop at 8 am or a certain time of the day.
Additionally, they are exceptionally knowledgeable when it comes to various coffee types and probably even the source of the original coffee. That is why they are labeled as “Coffee Lovers” for this major reason. Since they have done a lot of research on or have tasted a wide range of coffee types so they can sort out a few specific kinds of coffee to their likings such as cold brew, latte, cappuccino, espresso, hot or iced coffee.
Whether or not you can identify coffee lovers, one simple point is that they will order the coffee in perfect order. They will tell you the exact amount of milk they prefer in their coffee or any other ingredients without you asking them first.
Another point for you to clearly spot the coffee lovers is that they might ask you unexpected questions like where do the coffee beans your shop bring from? Or whether you know how many types of coffee there are. This might get you flustered if you do not know the answer. What to do if you are in such a situation? Watch the third solution below which will help you get out of trouble and put you at an advantage.
For this reason, if you mess up when making the coffee, just simply brew it again to maintain the taste if you do not want them to complain. It is quite a basic method if you are barista, if the drinks do not come out as they order, do it again!
What do I mean by Normal Customers? Do I refer to those customers who do not act crazy or be all loud when they visit the coffee shop? Probably, I do or I do not.
In this context, I do not. The Normal Drinkers here touches on those drinkers who do not only visit the coffee shop just to drink coffee but to drink a certain beverage that they like at your shop as well. Those beverages include popular drinks such as passion or strawberry smoothies, lemon tea, so on and so forth. Hence, sometimes they do not even know how to drink coffee.
The Normal Drinkers love to explore different coffee shops mainly because of the shop’s cool design, delicious drinks, good food as well as sweets there. On the other hand, the Normal Drinkers can also be those people who love to take photos. That is one of the main reasons why they keep going to different shops with amazing decoration and style just to capture the beautiful things.
All in all, either you are a coffee owner or a barista, remember that you do not simply serve customers with their coffees on the table.
It is necessary for you to be observant of people’s various personality traits so that you can maximize their satisfaction every time they visit your shop. If you can do this well, grab a chair, sit, and watch your sales increase if not dramatically but surely gradually as time goes by.
Now that you know what to do. Do not wait and try your best to identify and put those customers into different categories. It is especially relevant for those who have just opened their coffee shops or get their first new job as a barista.
TYPES OF COFFEE SHOP CUSTOMERS By Melissa Kathleen